Hi, I am Paulami.
A product designer with a love for startups. My designs solve problems for millions across the globe.
I am an end-to-end designer who engages with the entire product lifecycle, working at every stage, from guiding projects to supporting teams with strategy, research & prototypes to design handoffs.
Microsoft Teams
Anzenna.ai
Studio 3x3
Trestle Collaborative
Redbus.com
Lantern.io
IrisAgent
EnglishDost
Microsoft Teams Anzenna.ai Studio 3x3 Trestle Collaborative Redbus.com Lantern.io IrisAgent EnglishDost
Work
ANZENNA . 2024 - 25
UX That Converts: From Demo to Deal
Led UX for a B2B cybersecurity platform, designing sales demos and user flows that helped secure the first paying customers.
Role
- End-to-end design
DISCOVER . 2021-23
Designing for Growth
Led the design for Discover - a decentralised tool that helps 15 million plus people access news content in highly censored regions
Role
- End-to-end design
- User research
- 0 > 1 Product strategy
⌚ 5.30 min read
MICROSOFT . 2017-18
Improving productivity
Designed the early version of Microsoft Teams
I led the design for Slash ‘/’ command for task creation and navigation; along with the Task app for personal task creation to solve the business of 329000 organizations. tripled the DAU metrics (September 2018).
Role
- Project scoping and alignment
- End-to-end design
⌚ 2:35 min read
REDBUS. 2017
Improving revenue
My design powers the mobile web experience for a $500+ million revenue generating company for 7+ years
I led the redesign of the mobile website by monitoring and improving the transactional funnel of redBus
Role
- Lead design
Collaborators
1 x Head of Design
5 x Geo-specific Product managers
1 x Engineering lead
1 x Visual designer
⌚ 2:35 min read
ENGLISH DOST . 2016-17
Help improve the livelihood of million-plus folks
Led the design endeavours across all verticals of an award-winning app to learn English
EnglishDost (2014-17) was an award-winning app to learn conversational English speaking skills through regional Indian languages for blue-collared workers using storytelling. More than 1 million people used the product and it had organic growth of 70%. The startup won many accolades including "Top 8" at Google Launchpad and was part of Facebook India's SMB council.
Role
- UX Research: contextual enquiry + user analytics
- Usability testing
- End-to-end design
⌚ 4:30 min read
