Bangalore/San Francisco

Applying UX to instructional design

English Dost

Applying UX to Education

 Above: A short learning template that incorporates practice, system-supported assessment and feedback.

Above: A short learning template that incorporates practice, system-supported assessment and feedback.

 
 

About English Dost

EnglishDost was an award winning Android English learning app (2014-17) to solve for better employment opportunities for low-skilled workers in India. It focused on improving their conversational English speaking skills using storytelling.

Roles & responsibilities

I was part of the founding team and helped in co-creating a scalable framework that was later incorporated in the course curriculum.

Goal: Designing for an adaptive learning framework

We developed the learning framework to improve app engagement and retention such that it is:

  • Adaptable across languages

  • Improves retention

  • Provides smooth on-boarding, and 

  • Incorporates variable practice to avoid boredom. 

Design constraints

As a solo designer and working in an agile environment, I had limited resources so I had to prioritise on what gets build based on impact.

IMPLEMENTATION STATUS: 

The framework was adopted by the content team to create a content strategy to accommodate evolving business specific requirements. 

Collaborator & content lead: Krithika Krishnamurthy

The need for a scalable learning framework that accommodates different learning needs was triggered from the need to increase app engagement and retention. The challen ge lied in reusing existing content stacks and designing with limited resources. The goal to develop the framework was to make it adaptable across different languages, improve retention, provide a smooth onboarding and incorporate variable practice

Method & Implementation status

We used human centered design principles using a mix of mock classes along with rapid prototyping to iterate and test the framework. For the prototyping, we used CEFR as a reference for gauging learning outcomes. Eventually the framework became the reference on which the content team build new learning modules for it's blended teaching.

It was evaluated in an offline class of 50+ students. The framework was used as a reference by the content team to create content strategy to accommodate evolving business specific requirements. 

TIMeline: EnglishDost was operational between April'14 - March'17 and had more than a million users at the time it halted operations.

 

Collaborator: Krithika Krishnamurthy 

Above: This is a map showing the gaps before incorporating UX in the learning framework. The last column shows the lack of metrics to understand the success of the teaching content.

Above: An onboarding template for a first time learner.