Bangalore/San Francisco

Applying UX to instructional design

English Dost

Applying UX to Education

 
 
 
 

ABOUT ENGLISH DOST

EnglishDost (2014-17) was an award-winning app to learn conversational English speaking skills through regional Indian languages for blue-collared workers using storytelling. The product was used by more than a 1 million people and it had an organic growth of 70%.

The startup won many accolades including "Top 8" at Google Launchpad and part of Facebook India's SMB council. It was also featured and covered by multiple publications such as Yourstory, Quartz, inc42 etc.

ROLES AND RESPONSIBILITIES

I was a founding team member and lead the user experience across all products under the English Dost umbrella. I also contributed to the UI overhaul of the Android app, co-designed a scalable learning framework, designed a mentor app MVP to track self-practice of students, hired and mentored junior designers, and contributed to project management.

 

Applying to UX to education

Goal

The need for a scalable learning framework that accommodates different learning needs was triggered from the need to increase app engagement and retention. The challenge lied in reusing existing content stacks and designing with limited resources. So we developed the learning framework to improve app engagement and retention such that it is:

  • Adaptable across languages

  • Improves retention

  • Provides smooth on-boarding, and 

  • Incorporates variable practice to avoid boredom. 

Design constraints

As a solo designer and working in an agile environment, I had limited resources so I had to prioritise on what gets build based on impact.

Method & Implementation status

We used Human-Centred Design principles using a mix of mock classes along with rapid prototyping to iterate and test the framework. For the prototyping, we used CEFR as a reference for gauging learning outcomes. Eventually the framework became the reference on which the content team build new learning modules for it's blended teaching.

It was evaluated in an offline class of 50+ students. The framework was used as a reference by the content team to create content strategy to accommodate evolving business specific requirements.  

 
 

Above: This is a map showing the gaps before incorporating UX in the learning framework. The last column shows the lack of metrics to understand the success of the teaching content.

Above:  A mock learning framework that incorporates #1 practice, #2 system-supported assessment & #3 feedback. It was created by using CEFR as a reference for gauging learning outcomes.

Above: A mock learning framework that incorporates #1 practice, #2 system-supported assessment & #3 feedback. It was created by using CEFR as a reference for gauging learning outcomes.

Above: Sample of a content from on-boarding flow.

 

Team members

Collaborator & content lead: Krithika Krishnamurthy