Applying UX to instructional design
Applying UX to Education
ABOUT ENGLISH DOST
EnglishDost (2014-17) was an award-winning app to learn conversational English speaking skills through regional Indian languages for blue-collared workers using storytelling. The product was used by more than a 1 million people and it had an organic growth of 70%.
The startup won many accolades including "Top 8" at Google Launchpad and part of Facebook India's SMB council. It was also featured and covered by multiple publications such as Yourstory, Quartz, inc42 etc.
ROLES AND RESPONSIBILITIES
I was a founding team member and lead the user experience across all products under the English Dost umbrella. I also contributed to the UI overhaul of the Android app, co-designed a scalable learning framework, designed a mentor app MVP to track self-practice of students, hired and mentored junior designers, and contributed to project management.
Applying to UX to education
The need for a scalable learning framework that accommodates different learning needs was triggered from the need to increase app engagement and retention. The challenge lied in reusing existing content stacks and designing with limited resources. So we developed the learning framework to improve app engagement and retention such that it is:
Adaptable across languages
Provides smooth on-boarding, and
Incorporates variable practice to avoid boredom.